Eco-Friendly Homes: 4 Benefits To Help You Sell
Eco-Friendly Homes: 4 Benefits To Help You Sell
As a global society, our environmental consciousness is only continuing to grow,
making acknowledging and incorporating the value of sustainability into all
aspects of our lifestyle of the utmost importance. What’s more, with a study led
by Southern Cross University finding that 77% of Americans and Australians
want to learn how to live more sustainably, it should come to an as little surprise
to find that Eco-friendly technologies are also advancing, with a view to making
green building the norm for the future.
With this in mind, it’s crucial that, as a real estate agent, you remain one step
ahead of the game, concentrating your efforts on Eco-investments and learning
how to effectively communicate the environmental ideology and benefits of this
to prospective buyers. That’s why, in this article, we’re presenting you with four
tips to help you sell to both the Eco-conscious home buyer and those looking to
invest in their future.
1. Highlight health benefits:
Undoubtedly, building better, more Eco-friendly homes means improving the
quality of life for those living within the green walls. This is due to the materials
used to build green housing being free from volatile organic compounds (VOCs),
which are known to be carcinogenic. Additionally, many of the building materials
and paints used in conventional housing carry toxins that can contribute to
moisture build-up. As a result, this can lead to mold that can cause health risks
such as breathing problems and, in extreme cases, even cardiac arrests.
As such, when showing an Eco-home, highlighting the associated health
benefits is sure to be a key selling point. Encourage prospective buyers to
consider how valuable going green can be, not only for their mind and body
but for their entire family, too.
2. Feature financial advantages:
Moreover, in addition to the numerous health and environmental benefits, be sure
to focus on the similar financial advantages that come hand-in-hand when
purchasing a green home. Eco-friendly homes typically utilize triple-pane windows
, solar panels, and Energy Star appliances. While these features are maybe a
little more costly to acquire (reflecting in the property’s sale price), in the
long-term they actually make the home more energy-efficient and lower water
consumption, reducing the cost of utility bills and monthly upkeep as a result.
Therefore, when it comes to selling a green home, emphasize the longer-term,
tangible benefits to your clients and how an investment in the property will pay off
through reduced household costs in the future.
3. Explore environmental effects:
When it comes to grabbing the attention of prospective homeowners, emotions
play a pivotal role in the selling process. Fortunately, when it comes to selling
Eco-friendly homes, the sustainable impacts of owning such a property are
naturally attached with few negative connotations, often outweighing initial
qualms regarding the price.
As such, it’s vital that you offer up plenty of examples of the environmental
advantages of owning a green home, as this will provide prospective buyers the
satisfaction of knowing they’re doing their bit to reduce their carbon footprint,
increasing the likelihood of them being willing to pay a little safer in the knowledge
that they’re protecting the planet.
4. Go green yourself:
As the buying process begins with creating a relationship between the agent and
client, to be an effective and honest advocate of buying sustainable housing, you
must lead by example—starting with your own business. As such, by ensuring the
building where you’re based is Eco-friendly, you will be advertising yourself as
trustworthy and reliable through your ability to use real-life, personal experience
to help your clients make well-informed decisions.
In an increasingly competitive real estate market, advancing your expertise to
focus on sustainable housing will establish your authority in the space to a new
generation of prospective homeowners. By considering the above four tips and
integrating them into your strategy, you’ll not only help future-proof your career as
a real estate agent but do your bit for Mother Earth, too.
Image Courtesy:
1. Printerest.com
2. Houzz.in
3. Due.com
4. Shutterstock.com
5. Amazon.in
By Team Sunita Developers,
Contact us on WhatsApp
#ecofriendly #zerowaste #home #realestate #sustainable #sustainability #eco
#sustainableliving #plasticfree #gogreen #nature #savetheplanet #environment
#recycle #vegan
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